Linux doesn't need marketing, it needs HARDWARE

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Linux, as in the whole of GNU/Linux, including all distributions, is amazing, but it's still stagnating at around one to 2 percent of market share on the desktop. While I don't think Linux needs to reach more than 5 to 10% market share to start seeing important contributions in terms of third party applications, and AAA developer support, I also think most people have it backwards when they try to imagine what we could do to promote Linux as a whole. They mostly tend to try and promote it through marketing, and I did as well, but in my opinion, what Linux needs to grow, is hardware

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Unified marketing is a dream

The Linux desktop is not a unified thing. It's split in multiple distributions, multiple desktop environments, and multiple packaging systems, and applications.

It's a proteiform thing, that is virtually impossible to market, or promote, as a whole. First, specific distribution makers probably don't see the interest of promoting the Linux desktop as a whole, instead of promoting their own version of it.

Ubuntu is not going to spend advertising dollars to promote the concept of "Linux", when they could promote "Ubuntu".

That's when most people object that we could gather efforts and have unified marketing. I was of that opinion as well, for a time. Why don't all distro vendors gather together, and pull resources to draft a nice, big campaign to promote the "Linux desktop".

I think the real reason why no one is doing that, is because it wouldn't work. You could, of course, invest money and time into a campaign that promotes the Linux desktop.

Surely, a unified campaign would resonate with people? It might, yes, but in the end, where would these interested people go? They would still be confronted with the mighty problem of learning about the various distributions, their differences, the various desktop environments, applications... They would still have to make a choice, and install Linux man ... https://www.youtube.com/watch?v=Av-NBWG8qtQ