Wordpress SEO Tutorial: How to Setup WordPress SEO | Free Course
Zima Media
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This course has five sections. Please use the navigation to bookmark your favorite parts and rewatch them later. The most important sections have a 📙 next to it. Read the FAQs and ask a question to be featured in the FAQ section. This is a course will teach the fundamentals to setting up WordPress SEO.
🔎 How to Setup SEO on WordPress 🔍
1️ Course Navigation 2. Text Summary 3. The FAQs 4. Meet Mike Zima 5. Follow Us
1️⃣ Course Navigation
0:00 | Welcome 0:34 | About Me 0:58 | What is SEO? 1:20 | WordPress SEO Checklist 📙 1:45 | Optimize your URL Structure 3:30 | Choose between WWW or non-WWW 4:45 | Secure your site with HTTPS 5:09 | Install Yoast SEO Plugin 6:18 | Verify Google Search Console 7:06 | Optimize your XML Sitemap 📙 8:29 | Optimize your Robots.txt file 10:29 | Create your HTML Sitemap 11:05 | Improve Page Speed Insights 12:20 | Install Schema Markup 13:15 | WordPress SEO Campaign Checklist 📙 14:55 | Conclusion
2️⃣ Text Summary
If you built a website, you want one thing: to share your product, services or information with as many people as possible.
The thing is, when a brand new website is created it won’t show up on the first page of Google results.
To do that, you need SEO. So we’re going to show you how to use it.
SEO stands for “Search Engine Optimization”. It’s the process of optimizing your website to ensure it appears organically on search engines, such as Google.
Basically: if you have a website, you NEED SEO.
SEO strategies analyze search engine algorithms and help you build authority and visibility for your site.
For years, Wordpress has been one of the most popular builders. Its popularity comes from three main pillars:
- It’s customizable and offers plenty of tools to build a site to your liking.
- It’s very SEO friendly
- It’s affordable and has excellent technical support
You can set up a strong SEO foundation yourself. This is how we do it, in 10 simple steps:
Step 1: Optimize your URL structure. We recommend choosing the correct permalink structure from the start to avoid SEO problems in the future.
This is how your URLs should look: yourwebsite.com/category/sub-category/product-page
This is what we call a “pretty URL”. You can enable it by navigating the Wordpress menu, clicking Setting and then selecting the Permalink options.
Step 2: Choose between WWW or non-WWW. Do you want your site to be www.yourwebsite.com or just yourwebsite.com? If both versions exist it could affect your SEO.
Step 3: Secure your site. Set up an SSL Certificate to make your site HTTPS secure. This will make your page more likely to show up on #1 page searches.
Step 4: Install Yoast. This SEO plug-in will make your life easier. It’s ... https://www.youtube.com/watch?v=RuJCntfRTF0
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