Why It Works: Zepotha (1987)

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An analysis of the recent viral TikTok success Zepotha (1987) created by Emily Jeffri. This viral meme marketing campaign for an 80’s horror sounding hit has shaken the internet. Where did it come from? How did it spread so quickly? And is it a cheap knockoff of Tumblr’s Goncharov? Watch to find out!

https://www.npr.org/2023/08/17/1194349639/the-hype-for-a-fake-movie-zepotha-goes-viral-on-tiktok

https://techcrunch.com/2023/08/18/zepotha-1980s-horror-fake-movie-tiktok-goncharov-tumblr/amp/

https://www.euronews.com/culture/2023/08/18/have-you-seen-zepotha-the-fake-hit-film-of-the-summer ... https://www.youtube.com/watch?v=aVIsgABh97E