A behind the scenes look at my failed app idea

Hi, My name is Andy Leverenz and I work as a product designer and developer. For fun, I design, code, and write. Check out my blog called Web-Crunch https://web-crunch.com where I publish design and development tutorials with the occasional vlog.

==================== Really recommend you read through the full article here: https://web-crunch.com/posts/a-behind-the-scenes-look-at-my-failed-app-idea

This article is a look at some behind the scenes work I've decided to hit pause on for a SaaS app called Compose. It's a team communication tool that's focused on creating fewer distractions in the workplace through asynchronous long-form writing. Here's what I learned and where I’m focusing next.

Before you read I must say at this point in time I'm feeling like this idea is still not 100% dead. I think there's a solution here but I'm wondering if maybe the audience or market is what need to be adjusted to provide some usefulness elsewhere. Perhaps in the education space or even with writers/authors. Or maybe I need to present it in a new way that's more of a lifestyle as opposed to a product. Lots of thinking still to do! Okay, carry on....

What is Compose?

For the past couple of months I've been deep at work on an app I call Compose at https://gocompose.io. I made a job change which changed the way I work dramatically. I'm extremely grateful for the change as my stress and anxiety levels decreased dramatically. My new role preferred asynchronous communication over synchronous and from that inspired a new idea.

From this inspiration stemmed by a question I asked myself. "Why is chat the preferred way to communicate for teams?".

Continue reading: https://web-crunch.com/posts/a-behind-the-scenes-look-at-my-failed-app-idea

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