Quit or keep going? Sunk Cost Fallacy

Learning when to stick with something and when to quit is a tactical advantage. To learn how to do it, take a look at the Sunk Cost Fallacy. A sunk cost is a cost that has already occurred and simply cannot be recovered. Individuals commit the sunk cost fallacy when they pursue a behavior or endeavor as a result of previously invested resources like time, money, or effort.

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