The Science of A/B Testing: Enhancing Conversion Rates + Google Optimize's Collaborations Explored

https://jonathancoates.com

Hey whatsup, its Jonathan, and today I'm diving into the world of A/B split testing and the recent developments in Google Optimize.

If you've been using Google Optimize's free software, you'll want to pay close attention because some changes are on the horizon.

Google Optimize is set to collaborate with three different software platforms: A/B Tasty, Optimizely, and VWO (formerly known as Push Crew).

I've personally used Google Optimize since 2017, alongside Google Tag Manager and Google Analytics to make impactful changes to my websites.

A/B testing allowed me to fine-tune elements like button colors to maximize conversions.

But with Google Optimize's upcoming transformation, it's time to explore these new alternatives.

A/B testing is an invaluable tool for boosting sales by comparing different versions of your web content to determine what resonates best with your audience.

Once you've identified a winning variation, don't stop there—continuously iterate and improve.

To ensure reliable results, choose a reputable A/B testing platform.

Google's collaborations with A/B Tasty, Optimizely, and VWO provide trustworthy options.

Utilize random samples to guarantee accurate results, track your data diligently, and set clear goals for your A/B tests.

Whether you're aiming to increase click-through rates or conversions, define your objectives clearly.

Running tests for at least two weeks and using statistical analysis to determine significance are essential steps.

Finally, remember that A/B testing requires patience.

Results may not be immediate, but by following these tips and exploring the new options emerging from Google's partnerships,

..you can unlock the full potential of A/B testing to enhance your website's performance.

https://jonathancoates.net/the-science-of-a-b-testing/

=== Tools & Resources Mentioned in the Video ===

Google Optimize: https://www.optimizely.com/

AB Tasty: https://www.abtasty.com/

Optimizely: https://www.optimizely.com/

VWO (Visual Website Optimizer): https://vwo.com/

Optimize Press: https://www.optimizepress.com/

Google Tag Manager: https://tagmanager.google.com/

Google Analytics: https://analytics.google.com/

Limitless Traffic Formula: https://docs.google.com/document/d/1G5MnEHZn5dy3-2PmqgRrVC_q2aGnJCgrliWyP9iTi9s/edit?usp=sharing

System.io: https://systeme.io/

Swipe Worthy: https://swiped.co/

How to Create a Sales Funnel with a Checkout Page playlist (Full Series) - https://youtube.com/playlist?list=PLaelTVlIHGP_pddhamEpLGiwPrS1qV2JJ&si=ExtnJxmvXkKqLUw3

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