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WHAT IS A FINANCIAL COACH? A financial coach is different from other financial professionals. They spend more time helping their clients understand the fundamentals of finances, rather than recommending investments and managing portfolios like financial advisors.

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financial coach

If you need help getting your finances in order or learning the basics of budgeting, you might consider seeking the help of a financial coach. A financial coach is different from other financial professionals. They spend more time helping their clients understand the fundamentals of finances, rather than recommending investments and managing portfolios like financial advisors. Read on to learn more about financial coaches, what they do and how to become one.

What Is a Financial Coach? A financial coach helps their clients with the basics of money management. They work with clients who may have a bad relationship with money or who have other obstacles keeping them from managing their finances well. Their goal is to help their clients develop healthy money habits that will last. Financial coaches educate their clients on the basics of personal finance and work with them to create a financial plan that reflects their goals. They also empower their clients to take responsibility for their decisions and provide accountability as their clients work to implement the lessons they learn.

Financial coaching means providing regular one-on-one sessions with clients in order to ‘coach’ performance improvements to meet goals mutually set by the coach and client. Coaching is differentiated from counseling in that coaches are not “experts,” but instead they provide encouragement and monitoring over advice, and do so in a process largely driven by the client.

Coaching is not designed to be a therapeutic relationship or to manage a crisis. Coaching is well suited to asset building programs because clients often need encouragement and support to adhere to positive financial behaviors. A coach can provide a much-needed boost to self-control along with the flexibility to change strategies as the client’s financial situation changes. Coaching is different from counseling or mentoring and focuses more on ongoing behavior change, executive attention and goal setting, and goal monitoring.

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Peter Waitzman Founder CEO Expedition Money Financial Wellness Employer Program Expert Financial speaker author expert

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