#SMARTERB2B Selling Strategies in a Zero-Based Budgeting Reality

Chris J Snook (co-author of Digital Sense) dispels the 5 myths of zero-based budgeting, discusses the law of compensation along with the challenges and opportunities facing B2B sellers and marketers as businesses emerge from the pandemic. A weekly executive briefing for those seeking to adjust as their customers operate from zero-based budgeting and strict mandates to cut and trim non-essential activities and contractual relationships in the road beyond COVID19 ... https://www.youtube.com/watch?v=X56xSkgWo4Y