How To Reduce CPC In Google Ads 2023 - 4 Simple Ways To Lower CPC In Google Ads

In this video, I will go over how to reduce cpc in google ads, what cpc is, and why lowering your cost per click matters in your google ads account. I will also go over 4 simple ways to lower cpc in google ads to ensure your get more leads and sales.

0:00 How To Reduce CPC In Google Ads 0:25 What Is CPC In Google Ads? 1:21 1st Ways To Reduce CPC In Google Ads 3:00 2nd Ways To Reduce CPC In Google Ads 5:30 3rd Ways To Reduce CPC In Google Ads 6:35 4th Ways To Reduce CPC In Google Ads 9:25 Optimization Checklist

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Google ads campaigns are fantastic for businesses looking to generate high-quality and consistent leads. If your account is struggling with a high cost per click this could be terrible for your account. This video will walk you through 4 ways to lower your cost per click and show you step-by-step how to implement all 4 strategies to ensure you get a lower CPC in your google ads account.

Cost-per-click (CPC): Definition

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).

Your max. CPC is the most you'll typically be charged for a click, but you'll often be charged less -- sometimes much less. That final amount you're charged for a click is called your actual CPC. If you enter a max. CPC bid and someone clicks your ad, that click won't cost you more than the maximum CPC bid amount that you set. You'll choose between manual bidding (you choose your bid amounts) and automatic bidding (let Google set bids to try to get the most clicks within your budget).

CPC pricing is sometimes known as pay-per-click (PPC).

Having a high cpc is a very common problem in google ads. I will show you four proven ways to lower and reduce your cpc so you can get more clicks and sales.

If you have a high cpc in google adwords and want to reduce it then this video is for you. ... https://www.youtube.com/watch?v=POzzUduUHzI