How Artificial Intelligence is impacting hyper personalisation in the Banking Sector

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❤️❤️ How Artificial Intelligence is impacting hyper personalisation in the Banking Sector ❤️❤️

👉 Artificial intelligence is impacting hyper personalization in the banking sector by allowing for more personalized and tailored services.

👉 AI-driven customer segmentation and clustering enable banks to analyze customer data, then segment their customer base into homogenous groups based on customer demographics, geographical location, and other relevant criteria.

👉 AI also aids in predictive modelling to anticipate customers’ needs, as well as in real-time personalization, using natural language processing to respond to customers’ queries in an interactive and conversational manner. Through AI, banks are better able to provide customers with individualized and highly personalized services and products.

👉 AI-driven personalization also helps banks to increase their customer loyalty, reduce churn, and increase the adoption of new products and services.

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