We slashed our Twilio SMS bill by 50% by reducing the number of SMS segments.
Griffin and Dario find out that they have been overpaying Twilio because they were using 2 segments per SMS due to an encoding problem.
If you use any character outside the GSM 7bit alphabet (emoji, accents etc) you might be burning money without knowing it.
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https://www.youtube.com/watch?v=5yO9t0ZZhNo