What Is A Reverse ETL - And Why Is The Modern Data Stack Obsessed With It?

There have been a lot of companies in the modern data stack adding in a reverse ETL component.

It makes a lot of sense as they try to create stickier products that manage more data flows.

But what is a reverse ETL?

And why do you care?

Also, special thanks to Rudderstack for sponsoring this video. If you want to read more about their Reverse ETL product check out the link below.

https://www.rudderstack.com/product/reverse-etl/

If you enjoyed this video, check out some of my other top videos.

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What Is The Modern Data Stack - Intro To Data Infrastructure Part 1 https://www.youtube.com/watch?v=-ClWgwC0Sbw

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