Streamlining Upstream Decision-making: Strategies for Success in the Digital Age W/ Atif Rafiq

Is your team making optimal decisions?

Atif Rafik is the CEO of Ritual and has worked as a C-suite and general manager for well-known companies such as Volvo, McDonald's, MGM, Yahoo, and Audible (which was acquired by Amazon). He has a background in tech and has been involved in the internet since its early days, holding leadership roles in billion-dollar business units.

In this Podcast we discuss:

• Atif's book, "Decision Sprint," discusses his ideas and strategies for streamlining the decision-making process in companies.
• His shift from focusing on "what" to focusing on "how" in his latest metamorphosis. Instead of thinking about the future of products or services, he now focuses on how companies collaborate and work together.
• The importance of exploration before alignment, allowing teams to come to their own conclusions about success and then working towards a shared goal.

#digitaltransformation #teamalignment #decisionmaking #strategicplanning #leadershipdevelopment

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