Business on the Blockchain - SONY Using Blockchain to Track Digital Rights
Blockchain WTF
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Business on the Blockchain is a new series aimed at keeping you up to date on all of the big business moves towards blockchain technology. More and more businesses are exploring cryptocurrencies and blockchain, and we're here to help you understand how some of these businesses are making this transiton. It's an exciting time for blockchain adoption, check out which businesses are jumping onto the wave!
Sony has been one of the most popular consumer technology brands for a good while now. They are Japanese based, but no matter where you live, you've likely heard of htem. Whether it be the Walkman or the Playstation, Sony has long cemented itself as giant in technological innovation over the span of several decades. They are constantly trying to create technology that will address today's problems. The issue that Sony has turned to the blockchain to solve: Representing digital rights.
On April 26th a patent was published, and it revealed that Sony had applied to use blockchain technology as a means of tracking digital rights. They have named it the Blockchain-Based Digital Rights Management (DRM) By implementing an immutable blockchain, ownership could be imprinted via transaction, permanently placing this information across multiple nodes.
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