Why Can't We Upscale Videos with DLSS?

Hey... upscalers deliver better visuals in games. So why not use them to upscale videos as well? :D LET ME EXPLAIN FOR 8 MINUTES AND 1 SECOND WHY THEY CAN'T. Though if you want me to elaborate on why I still give game devs the benefit of doubt then argue with me in the comments section and I'll fight you. In short: video quality = planned minimum quality they strive to keep content in VS game optimisation = sliding scale with financial benefits for optimising further 0:00 - Video's limitations 1:45 - How upscalers work 3:34 - TIME TRAVEL?? 6:36 - What do taxi drivers do with safer, better brakes? They drive faster! ... https://www.youtube.com/watch?v=4clX55qJdYc